I like this advert cos it's tackling the issue in a sexy way. which i think is the best angle to approach it. What could be sexier than sun, sea, holidays, getting tanned and rubbing each other up, which is basically what sun screen is all about.Especially for teenagers who are just discovering the world of sex and grooming. it could be seen as just another beauty product. Being young and care free, i am also more likely to be interested in a message filling my imagination with positive images than one thats preeching. I dont like preechy educational adverts that try really hard to show how silly they can be or how unserious and boring they are. They end up making these over jokey ads just to appear young and funky to appeal to our age group. i think most peolpe can see through that and even if they're entertained by the advert they might still not care about the message and just think 'funny advert but it's still a boring message.' It all reminds me of David Brent trying too hard and i think the adverts end up lossing credability.
I think this is a much better way to convince teens to use sun screen, instead of banging on about dOs and Don'ts like a teacher/parent nagging at you to do something boring. and it's even worse when they try and fool you by making out like its all fun and exciting when you know its not cos you've experienced it loads before. its just like when parents try and feed thier kids veg by pretending its a plane. Its almost patronising. I remember when i was a teenager all i wanted to do was seem as grown up as possible so all silly childish things targeted at me would seem really annoying. i think teeagers are old and aware enough to be given the facts as they are in an interesting way and i think they would respond alot better to it cos they can tell they not being played to by some middle aged man desperatly trying to relate to the 'youth'.