Tuesday 24 April 2007




I like Lynx adverts cos they are usually really funny and tongue and cheek. They are so successful at advertising to their target audience (mainly teenagers) that people outside of this group also find their products desirable (its usually the other way round).They are good at making sexy cheesy ads that don't feel cheesy. I think their style of advertising would work with this campaing especially if they want the ads to be funny. they are targeting the same age group, they have proven their style to be successful, they are sexy and cool. I think it would be really good if Lynx released a range of fragranced sun creams. Then putting on sun cream would also make all your exposed skin smell really nice.

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